25 กรกฎาคม 2551

Thailand Online Media Update

อัพเดทข้อมูลสถิติการใช้งาน internet ในประเทศไทยค่ะ ^_____^'


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Thailand Communication is changing (fast!)
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Average Hours of Media Exposure a Day in Thailand 25 – 34 Age Group
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Average Hours of Media Exposure a Day in Thailand 18 - 24 Age Group
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All 15+ Age Group

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Young Adults Age 15 - 24

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Mothers Age 25 – 39 (Mid – Upper Income with 0-4 Children)

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TV Viewing Pattern in Thailand – During the Weekday
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Proof that online media is daytime media.

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Digital Media Trends (Thailand)

  • Online media readership now reaches over 40% of 18-34 age groups. Also reaching 33% of mid - upper income mothers.
  • Online Advertising in Thailand is forecasted to reach 700+ MB in 2007.Expected to grow at 36% YOY.
  • Broadband penetration over 3% and growing at 90% YOY
  • Mobile penetration over 50%. Data consumption increasing at 16% YOY


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ที่มา : http://www.impaqads.com/



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